{"id":9773,"date":"2025-11-28T14:34:03","date_gmt":"2025-11-28T13:34:03","guid":{"rendered":"https:\/\/joa-interior.be\/2025\/11\/28\/discover-our-new-joa-design-showroom\/"},"modified":"2026-01-15T09:40:58","modified_gmt":"2026-01-15T08:40:58","slug":"discover-our-new-joa-design-showroom","status":"publish","type":"post","link":"https:\/\/joa-interior.be\/en\/2025\/11\/28\/discover-our-new-joa-design-showroom\/","title":{"rendered":"Discover our new JOA design showroom"},"content":{"rendered":"\n

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We’ve been telling you about it for several months: the summer of 2025 marked a turning point at JOA. Since the end of August, we’ve been delighted to welcome you to our brand-new design showroom, a space designed down to the smallest detail to reflect the very essence of our creativity. <\/p>\n\n

In the heart of the Ch\u00e2telain district in Brussels, we found the perfect setting. This vibrant, inspiring, and light-filled location allowed us to completely rethink the space to create a showroom that truly matches our ambitions. Our entire team came together to imagine an immersive environment capable of instantly drawing you into the JOA universe. <\/p>\n\n

In this article, we reveal the behind-the-scenes of its creation, its unique features, and the experience it offers.<\/p>\n\n

Imagining our design showroom: our approach<\/strong><\/h2>\n\n

As with every one of our projects, the early reflection phase was essential. For several weeks, our interior designers studied the overall layout while taking into account the specific requirements of our work: smooth circulation, the integration of pieces with atypical shapes, and the technical nuances of our bespoke approach. <\/p>\n\n

The space is organized around several complementary zones.The first, a true gateway to our expertise, is dedicated to our technical subtleties. In our design showroom, you’ll discover a cabinet featuring our emblematic hardware, mechanisms and structures. <\/p>\n\n

\"Showroom
Photos of Michel Verpoorten <\/figcaption><\/figure>\n\n

It is a sensory area where materials, textures, and finishes come together. Here, you can test different handle grips, feel the various wood species, observe our assemblies, and explore all the possibilities available to you when developing a project. <\/p>\n\n

\"Showroom
Photos of Michel Verpoorten <\/figcaption><\/figure>\n\n

From detail to staging: Our signature pieces<\/strong><\/h2>\n\n

In the second zone, we shift from micro to macro: this is where our bespoke furniture and signature styles take center stage.<\/p>\n\n

Our kitchen, one of our flagship models, naturally occupies the heart of the space. It illustrates the impact a piece of furniture can have on circulation, the structure of an interior, and the atmosphere of a room. Here, you\u2019ll find our aesthetic hallmarks: curved drawers, an arched pantry door\u2026 true icons that we invite you to discover. Book your appointment here.<\/a> <\/p>\n\n

\"Showroom
Photos of Michel Verpoorten <\/figcaption><\/figure>\n\n

On the opposite side, a large curved bookcase wraps around the corner. Contrasted by brown-black U-shaped uprights and crafted with our finest materials, it conveys a sense of lightness thanks to its suspended structure and the different support systems we develop. <\/p>\n\n

\"Showroom
Photos of Michel Verpoorten <\/figcaption><\/figure>\n\n

Two styles meet in this design showroom<\/strong>:<\/p>\n\n